https://www.bethwhiffencommunications.com/blog-1 daily 0.75 2026-01-21 https://www.bethwhiffencommunications.com/blog-1/ai-in-content-creation-for-wellness-coaches-human-led-strategy-guide monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/44e01e03-8349-4262-9940-1f349ae661be/91e59926-e07d-4c60-ae54-598a6675772a.jpg Blog - AI in Wellness Marketing: Why Human-Led Strategy Still Comes First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/aa165f90-8574-49bf-8960-9861c80b5b94/d47d03ed-d65a-408f-b9de-0770de013877.jpg Blog - AI in Wellness Marketing: Why Human-Led Strategy Still Comes First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bethwhiffencommunications.com/blog-1/top-ethical-fashion-influencers-usa-2026 monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/4b246b8b-b8e9-4cf4-9e46-50be467fe9d2/image3.jpg Blog - 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Content Creation Services https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657224989781-YA6WLJSG9U11C1QEBV0R/MT-Ultraceuticals_Oct2020_proofs_1.JPG Blog - Content Creation Services https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657224977746-H7JS98HAUT3NBBOEPA4H/MT-BWC-Ultraceuticals-March-2022-_69.jpg Blog - Content Creation Services https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/9106d17f-afc6-4a16-986a-7ae7e7c7b291/Screen+Shot+2022-07-11+at+2.48.50+PM.png Blog - Content Creation Services - Make it stand out Lifestyle imagery https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/a741a973-d5ee-4983-a6bd-2249b588d0b3/Screen+Shot+2022-07-11+at+3.29.06+PM.png Blog - Content Creation Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/cb24d394-bbcd-446d-b674-8cd3ebf1e1d6/Screen+Shot+2022-07-11+at+2.52.10+PM.png Blog - Content Creation Services - Make it stand out Product photography and food styling https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/e439f5bd-b7c1-4d1d-a41e-f97f50e7d44d/Screen+Shot+2022-07-11+at+2.51.42+PM.png Blog - Content Creation Services - Make it stand out Product photography https://www.bethwhiffencommunications.com/blog-1/category/Category+01 monthly 0.5 https://www.bethwhiffencommunications.com/blog-1/category/Category+03 monthly 0.5 https://www.bethwhiffencommunications.com/blog-1/category/Category+02 monthly 0.5 https://www.bethwhiffencommunications.com/about daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657307552840-FUHHWKG8GFFB15C160DJ/1602632088354.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657307840011-K199NW2GDEYXZ8MSLE4R/1656611118218.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657307995353-FVM99XLFBPYQFF4QU744/1568864395227.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657308093313-7VVBFB6C45K9T0XPRVD9/1648854523756.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657308321943-T9R7Q49NX6PMTL4IXCIH/1581365955315.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/27e3173e-a553-4b62-a100-e7e371233375/1694290900398.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/74ae30b9-acd7-498c-8df4-886e6f7f932b/1702481828386.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/a76f9dcd-c528-4ab6-8c69-cce55a08a0d6/1615909036246.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/e8a716fb-9294-4d20-b21b-99a015adc622/1680209260449.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/0eb4139e-1e51-4053-ac18-762b76628e8c/7D3B65F2-6F45-42F5-9BB1-E2221FEEBE1E.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/2891f784-513d-480b-a84f-0cafa298f6b8/1687287372624.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/c0a28296-11f8-49b3-801d-4ef6621903b8/IMG_0350.jpg About https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/9a7cf81f-e435-4af9-8fdc-11bf35d93a64/unsplash-image-Vbt1zTCsSNA.jpg About - We know the target market, because we are the target market. We’re not just social media experts—we're the kind of people who take Zoom calls on a walking pad and treat launch stress with red light therapy. We care just as much about reach, ROI, and retention as we do about getting mission-driven messages into the right hands—and hearts. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/f9982b5d-990e-4dd7-8d9d-3614d1e6080d/best+social+media+manager.jpg About - You need a social media partner who gets it. Not just the strategy—but the space you're in. That’s where I come in. I’m Beth Whiffen—strategist, copywriter, and founder of BWC. I’ve spent over 20 years helping brands grow their presence, sharpen their messaging, and turn content into real business results—spanning wellness, beauty, fashion, natural foods, and luxury lifestyle. I hold a master’s degree in journalism from Columbia University, and before launching my agency, I was a features editor at Cosmopolitan and wrote for publications like Allure, Style.com, The Huffington Post, and Daily Candy. Storytelling is in my bones. What sets BWC apart isn’t just experience. It’s alignment. Today, we specialize in wellness because we live it. Whether you’re a functional medicine doctor, clean skincare brand, or health-optimized CPG startup, we speak your language—and your audience’s. That means no endless onboarding. No translating your vision. Just content that converts and a strategy that scales. https://www.bethwhiffencommunications.com/contact daily 0.75 2025-11-25 https://www.bethwhiffencommunications.com/home daily 1.0 2026-03-04 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/dea92859-c5a8-428f-a1b4-78258773e9e4/Untitled+design+%283%29.gif Home - Strategic Social Media for Wellness Brands & Experts We help you grow your influence, drive sales, and connect deeply with your audience. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1655330610184-VI1KHJ6SL49KYLWYHRCE/jess-harper-sunday-kfSjyxAWhEc-unsplash.jpg Home - Content Creation https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1656481176464-9EFB6JYKCB314M596EMA/unsplash-image-LIfRyiWWBZs.jpg Home - Social Media Strategy + Execution https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1655330622938-DOLSJPVO4FO9MNUIO3CW/santosh-verma-Fl7F095yows-unsplash.jpg Home - Influencer Marketing https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/c72174a5-826c-4441-9d71-4d8bef9c581b/ew_social.jpg Home https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/c47760bb-cf60-419d-8a8f-bc99df21ae4b/4444.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/442dfc30-141e-4d7e-8ce6-7da2fb8fab25/Untitled+design+%2838%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/c80e48e6-f877-4593-bee2-678c93cd4299/stem.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/65c3bbc3-1b8d-4506-9d01-16cef50ab306/OES_logo_400x200_fa52c217-b180-41f2-ba98-23bbb7671b35_400x200.png Home https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/6b1ed6e3-0648-4061-baf8-b938c740278e/Skinte.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/524ac573-12dd-4032-98f8-fbbd5f8715a8/Givingli_Logo.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/ffc549e7-599e-4a2a-b974-1ad701edec9b/perlmutt.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/ff4b4b73-dd54-4646-8300-6940716f1a51/jef.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/d20dd6a0-f00c-4d63-8bf8-3a13ee9d455c/1618163012754.jpg Home https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/7b8cf1df-5e2e-4bab-a134-af0eff5f0bd1/270ba6dba8c5dcb71ed76c537ee03149.w560.h288.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/acb7ea24-7928-4e57-b1c4-18d9a65a40bb/Untitled+design+%2839%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/c1fa3a89-7d87-41de-b986-a49ebb7a9e5f/amy.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/64c79720-1a09-463e-b75b-f0b360db143a/apollo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/e730719c-b06e-41d7-a9c6-8297523ae14e/Screen+Shot+2022-06-24+at+1.49.18+AM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/aea3900c-488b-48ca-9812-969475e2e9b9/Untitled+design+%2841%29.png Home https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1690cd5c-a48d-46b2-9b0b-8f041c6ee5be/Screen+Shot+2022-07-06+at+10.52.53+AM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/72e65360-7524-48f9-860d-eb4bf973bf7f/thomas.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bethwhiffencommunications.com/404-page daily 0.75 2022-06-15 https://www.bethwhiffencommunications.com/instagram daily 0.75 2022-06-15 https://www.bethwhiffencommunications.com/industryinsights daily 0.75 2025-11-25 https://www.bethwhiffencommunications.com/services daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657221835015-9I0DCM5N1K5UE9KCFUDT/unsplash-image-LIfRyiWWBZs.jpg Services - Social Media Content Strategy Without the right strategy in place, social media can become inefficient and drain precious resources. We create world-class, platform-flexible content strategies that redefine content pillars to align every piece of content to one of three business goals: building demand, converting demand (hello, sales!) and retaining demand. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/4bb1bfcf-a58b-44c9-8f5b-34c6b1133fbe/swello-omDL3D0_SRQ-unsplash.jpg Services - Social Media Management Done-for-you social. We handle your content planning, Reels, captions, community management, and performance optimization—so you can stay in your zone of genius. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/eb2df9bc-ebdc-4fb7-866e-ec8258c0a9c5/ad+example.png Services - Paid Social Reach your clients where they are via targeted social campaigns that drive brand awareness, engagement and sales. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/49095da2-d41e-4a55-8ae1-70fa5fa93b9c/MT-BWC-Olio-E-Osso-May-2022_92.jpg Services - Content Creation An impactful social media campaign starts with strong content. Whether you need product photography, lifestyle imagery, UGC or short form video for TikTok and Reels, our team of content creators, copywriters and graphic designers has you covered. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1655330626153-ODNXICMNSO3KA274W0B4/service-01.png Services - Email Marketing We design and launch beautiful email campaigns to reach your customer base directly, nurture relationships and drive sales. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657222215135-KKAS0IW2AV8OXMZPE765/unsplash-image-9OWS4lT5iqQ.jpg Services - Consulting For clients who have in-house teams handling their day-to-day social media needs, we offer training, strategy and on-call support. https://www.bethwhiffencommunications.com/strategy daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/23a3a6df-0d65-4eb9-9188-169807c15e53/BWC+Meme_2.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/93713455-026a-40d2-b9e6-3ccc4e142128/BWC+Meme_1.png https://www.bethwhiffencommunications.com/ourwork daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/09a829fb-9875-480d-b236-57a1089ce0df/email+hero+image.png Our Work https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657900965689-WR0VBWMFGQGH6AXP3989/Screen+Shot+2022-07-15+at+12.01.16+PM.JPEG Our Work https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657224977123-ATB3Y0NT5OGDV08EYQM6/MT-BWC-Olio-E-Osso-May-2022_97.jpg Our Work https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/f6f4ac7f-df59-4f02-92b9-69466a13d8b2/swello-GLErt2I7y3Q-unsplash.jpg Our Work https://www.bethwhiffencommunications.com/social-media-strategy-execution daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/b07b1a45-9ae2-4269-9ae1-1f729070a509/Screen+Shot+2022-07-11+at+3.44.45+PM.png Social Media Strategy + Execution Screenshots of an Instagram profile and a Pinterest board for TheSpaDr, featuring skincare tips, product images, and lifestyle photos related to natural beauty and skin care. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/7bba9666-dec7-405f-bb0f-1bb061edb45f/Screen+Shot+2022-07-11+at+3.44.32+PM.png Social Media Strategy + Execution Screenshots of two Instagram profiles for a brand called SkinTe, featuring beauty and health products. The first profile shows a grid of images including a pink flower, a green heart-shaped bush, a woman with a green top, and skincare product photos. The second profile highlights skincare and health product images, a woman exercising, and promotional posts about collagen and skincare routines. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/f6f4ac7f-df59-4f02-92b9-69466a13d8b2/swello-GLErt2I7y3Q-unsplash.jpg https://www.bethwhiffencommunications.com/emailmarketing daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/dccc7c8f-0169-4de7-90cd-82fbba5ec4eb/GuideBeauty-1.png Email Marketing Promotional graphic for Black Friday sale featuring skincare tools and products from Guide Beauty, with text highlighting 20% off sitewide with code HOLIDAY. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/634cf3f8-f993-494b-918b-b2d2b427e065/guide+email.png Email Marketing Promotional advertisement celebrating the Allure Best of Beauty Breakthrough Award 2020 for a duo of eyeliners, offering a 20% discount using the code BESTOF20, featuring a woman applying eyeliner with a digitally highlighted quote from a customer. https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/09a829fb-9875-480d-b236-57a1089ce0df/email+hero+image.png https://www.bethwhiffencommunications.com/influencermarketing daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/1657900965689-WR0VBWMFGQGH6AXP3989/Screen+Shot+2022-07-15+at+12.01.16+PM.JPEG https://www.bethwhiffencommunications.com/contentcreation daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/b683cb16-f170-4874-957a-d402c45f6721/grid.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/9106d17f-afc6-4a16-986a-7ae7e7c7b291/Screen+Shot+2022-07-11+at+2.48.50+PM.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/a741a973-d5ee-4983-a6bd-2249b588d0b3/Screen+Shot+2022-07-11+at+3.29.06+PM.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/cb24d394-bbcd-446d-b674-8cd3ebf1e1d6/Screen+Shot+2022-07-11+at+2.52.10+PM.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/e439f5bd-b7c1-4d1d-a41e-f97f50e7d44d/Screen+Shot+2022-07-11+at+2.51.42+PM.png https://www.bethwhiffencommunications.com/new-page daily 0.75 2025-07-10 https://www.bethwhiffencommunications.com/lead-magnet-delivery daily 0.75 2025-11-20 https://www.bethwhiffencommunications.com/free-guide daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/da1916dc-159c-486a-bf99-e5412f2d5bd7/width_800+%281%29.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/4635ffc1-7a95-420d-9179-5480ee41d10c/Artboard.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/4635ffc1-7a95-420d-9179-5480ee41d10c/Artboard.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/4635ffc1-7a95-420d-9179-5480ee41d10c/Artboard.png https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/4e814096-9ec2-49bf-a7fe-ac5b9fb1bca0/width_800+%282%29.png https://www.bethwhiffencommunications.com/beth-whiffen daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/62aa572ddf80a50f1bd13590/7c4f85e1-427b-4920-9332-6737486cf638/Untitled-1+%281%29.jpg