ABOUT

You shouldn’t have to teach your agency your own industry.

Functional medicine, biohacking, clean beauty, longevity, wellness tech — this is the world we live in, not one we had to study. That fluency means no months of onboarding, no explaining what “mitochondrial support” means on every call, and content that actually lands with the people who buy from you.

FOUNDER & PRINCIPAL

Meet Beth

You need a social media partner who gets it. Not just the strategy—but the space you're in.

That’s where I come in.

I’m Beth Whiffen—strategist, copywriter, and founder of BWC. I’ve spent over 20 years helping brands grow their presence, sharpen their messaging, and turn content into real business results—spanning wellness, beauty, fashion, natural foods, and luxury lifestyle. I hold a master’s degree in journalism from Columbia University, and before launching my agency, I was a features editor at Cosmopolitan and wrote for publications like Allure, Style.com, The Huffington Post, and Daily Candy. Storytelling is in my bones.

What sets BWC apart isn’t just experience. It’s alignment. Today, we specialize in wellness because we live it. Whether you’re a functional medicine doctor, clean skincare brand, or health-optimized CPG startup, we speak your language—and your audience’s. That means no endless onboarding. No translating your vision. Just content that converts and a strategy that scales.

Beth Whiffen, founder and CEO of Beth Whiffen Communications, leading wellness brand strategy

You need a social media partner who gets it. Not just the strategy—but the space you're in.

That’s where I come in.

I’m Beth Whiffen—strategist, copywriter, and founder of BWC. I’ve spent over 20 years helping brands grow their presence, sharpen their messaging, and turn content into real business results—spanning wellness, beauty, fashion, natural foods, and luxury lifestyle. I hold a master’s degree in journalism from Columbia University, and before launching my agency, I was a features editor at Cosmopolitan and wrote for publications like Allure, Style.com, The Huffington Post, and Daily Candy. Storytelling is in my bones.

What sets BWC apart isn’t just experience. It’s alignment. Today, we specialize in wellness because we live it. Whether you’re a functional medicine doctor, clean skincare brand, or health-optimized CPG startup, we speak your language—and your audience’s. That means no endless onboarding. No translating your vision. Just content that converts and a strategy that scales.

Meet the Team

  • Kaleena, Account Director at Beth Whiffen Communications managing conscious brand campaigns

    KALEENA

    Account Director

  • Courtney, Senior Account Manager specializing in wellness brand social media marketing

    COURTNEY

    Senior Account Manager

  • Kalsey, Senior Account Manager driving conscious brand growth and engagement

    KALSEY

    Senior Account Manager

  • Jaimie, Account Manager and content creator producing social media for wellness brands

    JAIMIE

    Account Manager + Content Creator

  • Jasmina, Paid Social Specialist managing Facebook and Instagram ads for wellness brands

    JASMINA

    Paid Social Specialist

  • Molly, Photography and Videography specialist capturing authentic wellness brand visuals

    MOLLY

    Photography + Videography

  • Jennifer, Graphic Design and Branding expert developing wellness brand identities

    JENNIFER

    Graphic Design + Branding

  • Koby, Graphic Designer and Animation specialist creating engaging wellness brand content

    KOBY

    Graphic Design + Animation

  • Murphy, Account Coordinator and Community Manager fostering wellness brand communities

    MURPHY

    Account Coordinator + Community Manager

  • Payton, Community Manager and Content Creator engaging conscious brand audiences

    PAYTON

    Community Manager + Content Creator

  • Gabby, Account Coordinator and Content Creator supporting wellness brand campaigns

    GABBY

    Account Coordinator + Content Creator

  • Elle, Administrative team member supporting Beth Whiffen Communications operations

    ELLE

    Admin