Social Media Strategy That Converts

Custom content strategy built for wellness brands and experts who are ready to scale—not guess.

At BWC, strategy isn’t a buzzword—it’s the foundation of every post, every campaign, and every conversion. Our strategy services are built to help wellness brands and thought leaders create intentional content that aligns with business goals. Whether you’re launching a new channel, optimizing a stagnant one, or overhauling your entire content ecosystem, we’ll give you the roadmap.

Why Strategy Matters: While our content strategies are social-first, they’re designed to work across your entire marketing ecosystem—creating a streamlined message that cuts through the noise and aligns every channel around your core value proposition.

Without a clear strategy, content becomes guesswork—and that gets expensive, fast. Our approach eliminates the inefficiencies that drain time and budget, providing a clear roadmap that prioritizes what actually moves the needle. (Hint, it’s not posting three times a day on five different platforms.) You'll cut creative ideation time in half, make smarter use of your resources from day one, and save significantly on the cost of having a full-time strategist on staff.

This service is for you if:

  • You’re creating content but it isn’t translating to sales or traffic.

  • You feel like you’re throwing spaghetti at the wall and hoping it sticks.

  • You have a social media manager (or VA) but no clear direction.

  • You’re launching or relaunching a brand and need a strong foundation.

  • You’re tired of being the bottleneck for your content.

Every strategy package includes:

  • Extensive brand + competitive audit

  • Deep psycho-social target audience definition

  • Competitive landscape and positioning

  • Messaging framework 

  • Content pillar map

  • Content playbook + visual examples

  • Platform recommendations + cadence guidelines

  • Performance tactics

  • Paid social strategy

  • Measurement model

Strategy projects can be expanded to include:

  • Influencer or partnership strategy 

  • Email marketing playbook

  • Brand style guide

  • Post templates

  • 30 days of content to help get you started

Ready for a strategy that makes your content work harder for you?

FAQ

Do you only work with wellness brands?

While we specialize in health and wellness, we’ve also developed strategies for fashion, beauty, home, natural CPG, and luxury lifestyle brands.

How long does it take to receive the full strategy?

Our typical turnaround is 6–8 weeks from kickoff, depending on the scope of your strategy project.

Can my internal team implement this strategy?

Absolutely. We design every strategy to be actionable for in-house teams or external partners.