How to Leverage PR Wins on Social

All that legal red tape may make you want to throw your hands up. Here are creative ways to make press more engaging and effective on social media — without legal risk:

Go Beyond the Screenshot: Make Press Features Interactive & Drop Extra Nuggets of Info

Instead of just posting a screenshot with a link to the article, show how it matters to your audience. 

Example: A functional medicine doctor featured in MindBodyGreen could create a 90-second Reel explaining the key takeaways from the article in an engaging way.

Hook: “MindBodyGreen asked me how to optimize gut health. Here’s the one thing you NEED to know that didn’t make it into the article.”

Use the “Why This Matters” Hook

Don’t just share a PR win, contextualize it. 

Example: A wellness brand featured in Forbes for its sustainable packaging could make a carousel post showing the eco-friendly practices behind the scenes.

• Hook: “Why did Forbes feature us? Because the beauty industry creates 120B units of waste each year, and we’re doing something about it.”

Use a DM automation tool such as ManyChat to send the link to the article to anyone who comments

Start a Conversation Around the Feature

Encourage engagement by asking followers what they think. 

Example: A health expert featured in Goop for a hormone-balancing diet could do a LinkedIn poll asking, “What’s the hardest part about balancing your hormones?” and respond to comments with more insights from the feature.

Leverage PR Wins for List Building

Turn press features into exclusive deep-dive content to convert social followers into email subscribers. Don’t just recap the media appearance or article, give them something more that feels exclusive.

Example: A biohacking expert featured in Wired could create a social media post or a lead magnet with"5 More Longevity Hacks I Didn’t Get to Share in My Interview." 

CTA: “Want the full list? Link in bio to subscribe for exclusive insights.”

Remix It Into 5+ Social Assets

One PR feature should fuel multiple pieces of content:

• Instagram Reels/TikTok/YouTube Shorts: 3 takeaways from my interview with Forbes 

• LinkedIn Carousel: Top insights from my Forbes feature

• Email to your list: ICYMI: I was featured in Forbes—here’s what I shared

• Twitter/Threads: Here’s what Forbes asked me about sleep optimization…

• Blog post: Here’s my best advice that Forbes didn’t share. Recap the article and share additional context that didn’t make it into the final piece

  The Goal: A great press hit should not be a one-time post. 

  It can be used to create content for weeks, sometimes even months, especially if you license it or find a workaround to run ads with it.

  It should do more than celebrate the press hit; it should give takeaway advice or solve a problem or frustration of the audience. We always want to be thinking about what we post from the audience’s perspective, not our own.