Common Questions about Leveraging Press on Social Media

Q: How do I get reprint rights for a logo or article?

Most major outlets don’t handle licensing directly. Instead, they work with third-party rights management companies like:

• Wright’s Media (wrightsmedia.com)

• PARs International (parsintl.com)

These companies manage licensing for outlets like Forbes, Condé Nast, The New York Times, Well+Good, and many others.

You can search for “[Outlet Name] licensing” — e.g., “Well+Good media licensing” — and it will usually direct you to the correct contact or rep page on Wright’s or PARS.

What to Ask For:

When you reach out, request "reprint or digital usage rights" for the content you'd like to feature. Be specific:

• The quote or headline you want to use

• Whether it’s for social ads, website, or print

• The duration and distribution (e.g. 6-month digital campaign in the U.S.)

Costs:

• Pricing varies based on usage: a small Instagram ad might cost a few hundred dollars, while a large-scale campaign or homepage placement could run $2,000–$10,000+

• It’s often priced per channel (e.g., digital ad use vs. print vs. website)

Q: Can I use a press quote if the article is behind a paywall?

Yes, if you're using a short, attributed pull quote and you don’t reproduce the paywalled content
No, if you're screenshotting or summarizing the full article without permission

What if I screenshot just a portion of a paywalled article?

Usually okay if:

• You’re showing a small, relevant snippet (1–2 sentences max)

• You attribute the outlet clearly

• You’re not cropping it in a way that misrepresents tone or meaning

• It’s part of a value-driven post, not the entire focus

Avoid:

• Full-page screenshots (even partial ones, if most of the article is visible)

• Using screenshots as the main content of the post (vs. as background or context)

• Reposting the image in an ad or on a product page

  Q: Can I use a press quote in my product description or landing page?

  It depends. 

  • It’s safer with attribution and context (e.g., “As seen in...” at the bottom of a page)

  • It’s risky if you’re using logos or implying endorsement.

  • Don’t pair it too closely with a ‘Buy Now’ CTA unless you have licensing.

    Q: Can I tag a celebrity who was in the same article as my product?

    Not without a relationship or permission. Even tagging implies association.

    Q: Is it safe to repost the press outlet’s Instagram post about the article?

    Yes. Resharing an outlet’s social post is generally safe. It’s their own content, and you’re not altering it or reposting it out of context.