Beth Whiffen
Beth Whiffen is the founder of BWC (Beth Whiffen Communications), where she leads social-first content strategy for top health, wellness, and lifestyle brands. A former Cosmopolitan editor with a master’s in journalism from Columbia University and a BA from Vanderbilt University, Beth brings two decades of storytelling expertise to her work. She blends editorial rigor with strategic marketing to help experts and brands translate their message into high-performing digital content.
Artificial intelligence is rapidly changing how wellness brands create content, communicate with clients, and scale their visibility. From social media posts to blog post drafts and email sequences, AI tools promise speed, efficiency, and endless output.
Discover the top ethical fashion influencers in the USA to follow in 2026. Learn how they promote sustainable style, conscious living, and slow fashion.
Over the years, we’ve developed strong relationships with influencers who can help to give your brand the visibility it deserves. Here are a few of our favorite collabs.
Check out some of our content creation work.