Beth Whiffen

Beth Whiffen

Beth Whiffen is the founder of BWC (Beth Whiffen Communications), where she leads social-first content strategy for top health, wellness, and lifestyle brands. A former Cosmopolitan editor with a master’s in journalism from Columbia University and a BA from Vanderbilt University, Beth brings two decades of storytelling expertise to her work. She blends editorial rigor with strategic marketing to help experts and brands translate their message into high-performing digital content.